Retail & Consumer Goods
Overview

Customer Engagement & Marketing Solutions on AWS

Maximize marketing and sales effectiveness with access to unmatched insights and AI-powered solutions along every step of the consumer’s journey.
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Benefits
Retail
Consumer Goods
Customers
Key Partners
Amazon Services

Benefits

Unify siloed customer data from any source with purpose-built services that help you create accurate customer profiles that can be used to target and reach your ideal customers.
Increase conversions with engaging, personalized web, app, and campaign recommendations, and create transformative experiences with copy and imagery powered by generative AI.
Improve advertising planning, activation, measurement, and optimization to help reduce customer acquisition costs and maximize returns.
Quickly and efficiently provide accurate customer support using AI-powered contact center solutions.

Retail use cases

Collect and analyze consumer data from multiple systems and partners to improve customer segmentation and more effectively target consumers across channels.

Use artificial intelligence and machine learning to personalize recommendations across email, your website, and more.

Build the advertising infrastructure to reach and engage shoppers, whether that means shopping online, in stores, or browsing an app.

Create virtual assistants to provide shoppers and employees with answers and products.

Retail services and solutions

Customer stories

The Coca-Cola Company Transforms Consumer Experiences with Unified Consumer Data Solutions Built on AWS

Coca-Cola built its Consumer Data Service (CDS 2.0) on AWS, unifying over a billion consumer data points across 200 brands so they can get better consumer insights and scale marketing campaigns within weeks instead of years.

Read the case study

Coca-Cola

Morrisons delivers a self-serve contact center in 8 weeks on Amazon Connect

Morrisons used Amazon Connect to deliver a self-serve contact center in 8 weeks to better service its 11 million weekly customers.

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Morrisons

Cencosud uses Amazon Personalize to enhance the digital shopping experience

Cencosud, Chile’s largest retail company, chose Amazon Personalize to optimize their online shopping experience for customers by recommending products that would boost user engagement.

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Cencosud

Danone Indonesia unifies customer data to drive engagement and retention

Danone Indonesia leveraged AWS Competency Partner, Treasure Data, to consolidate fragmented data sources, creating a unified customer view, improving targeted marketing, lowering cost per lead, and enhancing customer engagement.

Discover how

Danone

Automate Product Inventory Updates to Customers Based on Their Interests

Discover a solution that automates the process of capturing your customers’ interests in a product category so you can tailor your marketing messages.

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Updates

Consumer goods use cases

Collect and analyze consumer data from multiple systems and partners to improve customer segmentation and more effectively target consumers across channels.

Gain better insights and improve the efficiency of advertising and marketing spend using AWS Clean Rooms and Amazon Marketing Cloud.

Improve consumer interactions, increase flexibility, and drive down costs with advanced cloud-based contact center solutions.

Optimize trade spend and focus investments on trade promotions that help them meet revenue growth goals.

Consumer goods services and solutions

Key partners

Retail partners

Consumer goods partners

Amazon services

With AWS, it's also easy to integrate other offerings from Amazon that are designed to help retail and consumer goods customers deliver frictionless shopping experiences online or in store.

Amazon Ads

Achieve your advertising goals while helping customers find the products they're looking for at every stage of their journey.

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Amazon Marketing Cloud

Leverage highly-differentiated Amazon signals to generate unique insights, model new audiences, and activate more relevant campaigns with Amazon Ads—without sharing or moving your data.

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Amazon Retail Ad Service (beta)

Retailers and advertisers can use Amazon Retail Ad Service, a cloud-based ad-tech solution, to easily connect shoppers with relevant brands and grow revenue.

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Guidance for Customer Data Platform on AWS

Build a customer data platform with data from a broad range of sources, including contact centers, email, web and mobile entries, PO transactions, and CRM systems.

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Sponsored products across retailers (beta)

Sponsored products ads are now available across retailers (Powered by Amazon Retail Ad Service) to help drive product discovery and sales wherever your products are sold.

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