Accelerate creative generation and campaign optimization with generative AI
Creative generation and campaign optimization on AWS
AWS generative AI helps companies automate the entire advertising campaign and creative journey development. With AWS generative AI solutions and services, teams can brainstorm together new ideas that turn into first drafts and campaigns faster, with more engaging content that speaks directly to and is optimized for every audience, reaching new levels of productivity. Brands and agencies can quickly create and test different variations of creative to see which ones perform the best across nearly all components of a campaign resulting in high-quality, engaging, and contextually relevant imagery and copy.
Benefits
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Reach new levels of creativity and productivity
Generate and test large volumes of creative variations much more quickly and transform advertising campaign development from beginning to end using AWS generative AI and machine learning (ML) services and solutions.
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Deliver personalized customer experiences
Enhance customer experiences by delivering highly customized and targeted marketing and advertising messages that feel like one-on-one human relationships so brands can foster long lasting customer loyalty using Amazon Personalize and Amazon Bedrock.
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Create safer, more secure brand experiences
With AWS generative AI, you bring the models to the data as opposed to bringing the data to the model, so you can run AI where your data already live. Further, Amazon Bedrock security and privacy as well as Guardrails for Bedrock help you keep full control over the customer data you use to customize foundation models and implement safeguards and responsible AI policies to filter harmful content, mitigate bias, and redact PII to protect user privacy.
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Leverage high-performance, price-performant infrastructure
AWS offers the broadest choice of compute resources, instances, and accelerators to train purpose-built large-language models (LLMs) and foundational models (FMs) that help generate high-quality synthetic text, images, and media outputs used for advertising and marketing use-cases.
Get inspired
Customers are using AWS generative AI to accelerate the campaign pitch process, improve employee productivity and creativity, and save costs and time.
Services to build and scale
Innovate faster with new services, capabilities, and infrastructure that pushes the envelope to deliver the highest performance while lowering costs for creative generation and optimization.
Featured solutions to rapidly solve business challenges
Vetted solutions and architectural guidance for creative generation and optimization, whether you prefer off-the-shelf deployments, or customizable architectures.
Featured AWS Partners
Leverage the broadest set of partner offerings to reimagine creative optimization and generation to increase loyalty and attract advertisers, and interoperate with your existing and future technologies.
